Because we don’t want you held back by a sh*t sports bra.

We take a body first approach to our designs.
We develop our bras in 3D to create designs that work with your body’s natural curves and consider every aspect of your movement.
Using innovative fabrics and engineered construction means our sports bras are super technical without adding bulk!

Science and wellbeing drive all our decision making.
From breast biomechanics to posture and performance, we’ve spent years geeking out on data to make sure our sports bras offer the best support.
And when we say support, we mean in every way - supporting your boob movement, improving your posture and form, enhancing your breathing capacity and just generally making you feel more comfortable!

We’re all about scientific proof.
We had our Gravity bra independently tested by the world leading experts in breast biomechanics at the University of Portsmouth.
Ranked against over 400 sports bras tested in a size 34D, Gravity came in at no.1 for movement control.
Reducing overall movement by 81%, the bra performed best for all directions of movement - because boobs don’t just bounce up and down!
Meet the Team
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