A personal best. PB. PEBE. This is the life beat of our business. A personal best is exactly that - personal to you. However big, or small it’s something to celebrate.

Underpinned by years of research, innovation and science, our sports bras also look as good as they perform. Because when your boobs are in the perfect sports bra, your head’s in the right space.

Our team is small but mighty. We're experts in all things boobs and sports bras, on a mission to stop boobs being a barrier to exercise, or a reason that girls don't feel "sporty". Here to change the experience of sports bras for a generation of women.